Knitwear E-Commerce
The design process for an e-commerce platform for Kristine Salviejo, a knit designer. The process draws heavily from Design Thinking.
- DESIGN THINKING
- BRAND IDENTITY
- WIREFRAMES
- PROTOTYPES
- 4× SALES
Objective and identity
The objective: a web platform with basic e-commerce functionality for browsing and purchasing knit items, branching off the client's existing portfolio. The client's PayPal account would process purchases, so the payment flow and cart page needed designed entry points. A site map clarified this flow.
The identity paired the client's product description with their personal web aesthetic: brutalist design, imagery of the Philippines, and preferred typefaces.
In the client's words: “Inspired by the way traditional crafts and materials represent the history of a culture, Kristine Peñafiel Salviejo collaborates with local craftspeople in various places in the world. The collections are meant to support the artisans and local communities while also highlighting their level of craftsmanship.”
Wireframes
Initial specifications were used to create wireframes, which gave the platform basic structure while accounting for brutalist aesthetics, brand identity, media content, and the sitemap. The client reviewed the direction and approved after minor content changes.
Prototypes
High-fidelity prototypes applied illustrative elements, typefaces, and imagery to the wireframe structure. Brutalist themes (distinct type settings, clashing visuals, symmetrical and asymmetrical elements in close proximity) created visuals in line with the brand. After two design-adjustment sessions with the client, the platform matched their vision.