Digital Branding

Each set of designs starts from a brand's existing identity and extends it into digital product surfaces.

The Tracker Simp designs convey web and server analytics through visual differentiation and interactivity. Visitor trends are distinguished by color — peaks in blue for desktop, red for mobile — mirroring the ebb and flow of web traffic. Server statuses sit in a streamlined table where each entry is marked with metadata, giving instant insight into system operations, much like a financial ledger in a banking app.

These payment app designs communicate transferring money by relating it to fluid motion and color. When the user receives money, the top half of the screen shows green to indicate the gain; when the user pays someone, the opposite is shown in red to communicate the loss.

This payment submission screen reduces a user's payment reluctance by displaying visuals related to the brand's offered service subscription.

These typographic images use the form of various typefaces to highlight the illustrative nature of letterforms and harmonize with a text-related brand.